Recipe searches can change quickly when people spend more time cooking, encounter a viral food trend, or look for a dish tied to a holiday. The figures below track relative growth and trending queries reported by Google in India, the United States, Australia, and New Zealand. They show what attracted unusual search interest in specific periods, not absolute numbers of searches.
Contents
- Recipe-search growth in India
- U.S. baking and home-cooking spikes
- Australia’s recipe searches in 2025
- Australia’s recipe searches in 2024
- Australia’s recipe searches in 2023
- New Zealand’s sweet-recipe searches
- New Zealand’s savoury-recipe searches
Recipe-search growth in India
Google’s What is India searching for? Insights for brands shows both sustained year-over-year growth and sharp short-term changes. Recipe-related searches on YouTube in India grew 20% in January–November 2019 compared with January–November 2018. This is a growth measure, not a count of recipe queries.
The same source recorded stronger movement for selected food and lifestyle searches. In January–November 2019 versus the same period in 2018, “Keto diet” searches grew 300%, while “Avocado toast recipe” searches grew 60%. The two figures describe different query themes: one is a diet-related search and the other is a specific recipe search, so they should not be treated as equivalent measures of recipe volume.
The March 2020 comparison captures a different kind of change. “5 minute recipes” searches grew 56% in March 2020 compared with the January–February 2020 average daily volume. “Panipuri recipe” searches grew 107% on the same basis, and “Chhole recipe” searches grew 148%.
| India query or category | Reported change | Comparison period |
|---|---|---|
| Recipe-related YouTube searches | 20% | January–November 2019 vs January–November 2018 |
| “Keto diet” | 300% | January–November 2019 vs January–November 2018 |
| “Avocado toast recipe” | 60% | January–November 2019 vs January–November 2018 |
| “5 minute recipes” | 56% | March 2020 vs January–February 2020 average daily volume |
| “Panipuri recipe” | 107% | March 2020 vs January–February 2020 average daily volume |
| “Chhole recipe” | 148% | March 2020 vs January–February 2020 average daily volume |
The India source combines Google Trends measurements for the March 2020 comparisons with Google internal data for the 2019 year-over-year comparisons. Those measurement types remain distinct. The growth figures indicate relative search interest or change from a stated baseline; they do not establish how many people searched for each recipe.
Source: What is India searching for? Insights for brands.
U.S. baking and home-cooking spikes
Google’s Knead some baking inspiration? We’ve got you covered reported the five most-searched U.S. bread recipes for the month ending April 10, 2020. “Banana bread recipe” ranked first, followed by “Sourdough recipe” in second place and “Beer bread recipe” in third. “French bread recipe” ranked fourth, while “Garlic bread recipe” ranked fifth.
The ranking shows a compact snapshot of bread-related interest during that reported month. It is not a nationwide survey of baking habits and does not provide absolute query counts. A ranking also cannot show the numerical gap between first and fifth place.
The same Google report highlighted a particularly large change for a specific type of baking query: searches for “yeastless bread” recipes in the United States increased more than 4,600% in April 2020. Because the claim says “more than 4,600%,” the exact increase is not specified. It should be read as a reported surge, not as a precise count or a forecast of future demand.
The period and geography matter here. These results describe the United States, with the bread-recipe ranking covering the past month ending April 10, 2020, and the yeastless-bread increase reported for April 2020.
Source: Knead some baking inspiration? We’ve got you covered.
Australia’s recipe searches in 2025
Australia’s 2025 Google Year in Search recipe list placed “Hot cross bun recipe” first and “Pink salt trick recipe” second. “Dubai chocolate recipe” ranked third, followed by “Easter recipes” in fourth and “Pornstar martini recipe” in fifth.
The second half of the list continued to mix seasonal, social, and highly specific food searches. “Japanese mounjaro recipe” ranked sixth, “Bacon dessert recipes” seventh, and “Cloud cake recipe” eighth. “Ninja slushie recipes” ranked ninth, while “Turkish pasta recipe” ranked tenth.
Taken together, the list includes holiday-linked queries, named dishes, a dessert trend, a drink recipe, and searches associated with particular food ideas or equipment. The ranking alone does not explain why any query rose, nor does it report total search volume.
| Rank | Trending Australian recipe search, 2025 |
|---|---|
| 1 | Hot cross bun recipe |
| 2 | Pink salt trick recipe |
| 3 | Dubai chocolate recipe |
| 4 | Easter recipes |
| 5 | Pornstar martini recipe |
| 6 | Japanese mounjaro recipe |
| 7 | Bacon dessert recipes |
| 8 | Cloud cake recipe |
| 9 | Ninja slushie recipes |
| 10 | Turkish pasta recipe |
These are historical 2025 Year in Search results. Google describes Year in Search lists as trending queries with the highest sustained traffic spikes compared with the prior year. They are not forecasts and should not be relabeled as 2026 results.
Source: Year in Search 2025: Here’s what Aussies searched this year.
Australia’s recipe searches in 2024
The Australian 2024 list began with “Jamie Oliver air fryer recipes,” ranked first. “Cucumber salad recipe” ranked second, and “Pornstar martini recipe” ranked third. “Olympics chocolate muffins recipe” took fourth place, followed by “Oatzempic recipe” in fifth.
The remaining entries were “Bitter melon recipe” at sixth, “Crumbl cookie recipe” at seventh, “Plant based recipes” at eighth, “Colcannon recipe” at ninth, and “Salt tea recipe” at tenth.
The 2024 list connects recognizable cooking formats with timely cultural references. Air-fryer recipes led the ranking, while Olympic chocolate muffins and branded or named food trends also appeared. Still, a trending position means an unusually strong sustained traffic spike against the prior year; it does not mean the query had the highest absolute volume of all recipe searches.
Source: Year in Search 2024: Here’s what Aussies searched this year.
Australia’s recipe searches in 2023
Australia’s 2023 recipe ranking was led by “Coronation quiche recipe.” “Grimace shake recipe” ranked second and “Coronation chicken recipe” third. “CWA Anzac biscuit recipe” ranked fourth, followed by “Chicken Honolulu recipe” in fifth and “Lamb stew recipe” in sixth.
The final two reported positions were “Pornstar Martini recipes” at seventh and “Marry me chicken recipe” at eighth. The supplied 2023 list contains eight ranked queries, rather than the ten shown for Australia in 2024 and 2025.
Several entries point to the role of events, institutions, and internet culture in recipe interest. Coronation-themed dishes occupied the top and third positions, while a branded viral drink appeared second. These observations describe the composition of the ranking; they do not establish causation or provide query counts.
Source: Year in Search: Here’s what Aussies searched for in 2023.
New Zealand’s sweet-recipe searches
Google’s 2023 New Zealand Year in Search reporting separated recipe interest into sweet and savoury categories. Among trending sweet-recipe searches, “Cookie” ranked first and “Scone” ranked second. “Afghan” ranked third, followed by “Icing” in fourth and “Mug cake” in fifth.
“Red velvet cake” ranked sixth, “Pancakes” seventh, and “Muffin” eighth. The labels are reproduced as reported, including the singular forms “Cookie,” “Scone,” and “Muffin.” They represent trending query labels, not a standardized classification of every sweet recipe searched in New Zealand.
| Rank | New Zealand trending sweet-recipe search, 2023 |
|---|---|
| 1 | Cookie |
| 2 | Scone |
| 3 | Afghan |
| 4 | Icing |
| 5 | Mug cake |
| 6 | Red velvet cake |
| 7 | Pancakes |
| 8 | Muffin |
The list is useful for seeing which broad baking terms and named treats experienced a notable rise in sustained traffic compared with the prior year. It should not be interpreted as a popularity survey or as an absolute-volume ranking.
Source: Year in Search: Here’s what Kiwis searched for in 2023.
New Zealand’s savoury-recipe searches
The New Zealand savoury list for 2023 was led by “Yorkshire pudding.” “Focaccia” ranked second and “Coronation quiche” third. “Coronation chicken” ranked fourth, placing two coronation-related dishes in the first four positions.
“Teriyaki sauce” ranked fifth, “Fry bread” sixth, “Pulled pork” seventh, and “Bagel” eighth. As with the sweet list, these are trending recipe-search categories and terms reported for New Zealand in 2023, not measurements of total recipe-search volume.
The sweet and savoury lists together contain 16 ranked terms. Their structure makes it possible to compare the types of queries that generated notable interest, but not to calculate market share, year-over-year percentages, or a combined sweet-versus-savoury total from the rankings alone.
Source: Year in Search: Here’s what Kiwis searched for in 2023.
Across all of these reports, the central limitation is consistent: Google Trends figures are relative search-interest or growth measurements, while Year in Search lists identify trending queries with sustained traffic spikes versus the prior year. Neither format, on its own, supplies absolute query counts. The dates and geography attached to each result therefore matter as much as the recipe name itself.